Video on The Guardian

-It is run by a trust and is a non-profit organisation because it doesn't make much money
-It first came into existence after the Peterloo Massacre 
-The newspaper wanted to make sure what they published was fact so they used crowd sourcing which was publishing the different accounts of lots of people because this should be arguably more reliable and true
-Two thirds of their readers are from outside the UK so it seemed right to embrace digital
-However The Guardian readers didn't like the idea of paying so that only they could access the articles
-Instead they said they would rather they payed for everyone to access the articles
-One million Guardian readers are now paying under this model
-A philanthropist offered to help pay for the Guardian to cover issues such as the developing world
-The Guardian aims to create a relationship with its readers, similar to the ones local papers have, where the readers help fund stories they want to hear 
- The Guardian also makes sure that the money is put back into the business with nobody becoming rich from it 
-Rusbridger believes that people want a newspaper that is funded by a social enterprise because they want news that is true, not full of clickbaits, which hopefully means the Guardian's strategy should pay off 


Comments

  1. WealdMedia2020March 25, 2020 at 7:32 AM

    You have identified some key information about The Guardian, but remember punctuation! Some of your bullet points are a little too brief and could be elaborated, such as the one about the readers being from outside the UK; consider why The Guardian might want to go digital.
    Miss Cook :)

    ReplyDelete

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